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Introducing How To Build A Real Business On YouTube

How To Build A Real Business On YouTube

The Studio at TFD Presents: How To Build A Real Business On YouTube, an e-course to help you grow your channel.



When we talk about succeeding on YouTube, we often talk about going viral, getting a ton of subscribers, or collabing with big channels. And these things are important, but they are not what makes a sustainable business on YouTube. In fact, sometimes, they can even work against you if what you want is to be a true entrepreneur who makes a real living with their YouTube channel. And even some of the biggest channels you know have no clue how the business side of things actually works, or how to properly advocate for themselves.

But The Financial Diet co-founder and CEO Chelsea Fagan has been working on YouTube for over six years, and in that time has grown to nearly one million subscribers, with 100,000,000 views, and has most importantly built that channel into a business that supports a dozen employees and remains sustainable year over year. Her channel isn’t the biggest, nor has it followed some of the more standard “succeed on YouTube” formulas, but it has thrived financially and editorially where many other channels have disappeared, fizzled out, or undersold themselves over the years.

So for the first time, Chelsea is hosting her own four-week masterclass explaining the holistic approach to building a business on YouTube that is financially sustainable, ethical, and able to avoid being just another trend that disappears when the conversation changes. If you have your own channel or run one, and are looking to build it into something that lasts and can support your (and others’) salaries, this is the perfect class for you.

This Is For You If:

  • You own or run a YouTube channel which you're looking to build into a real, sustainable source of revenue
  • You want to understand more about the diverse ways to monetize a YouTube channel -- both inside and beyond the platform
  • You are looking to refine your branding, value proposition, and business development on YouTube
  • You want to learn how to overcome the obstacles of the algorithm to build a long-term video brand
  • You're looking for a community of like-minded YouTubers interested in the long-term game
  • You want to laugh while learning something valuable!

Top-level Takeaways

  • Understand your channel from a business perspective, both in terms of its content and its revenue opportunities.
  • Master the process of targeting brand partnerships, interacting with clients, and advocating for yourself in the creator marketplace.
  • Optimize your content calendar for consistent performance across algorithmic fluctuations.
  • Create a sustainable business plan that leverages your content and monetization strategies while minimizing expenses.

Meet Your Instructor

Chelsea Fagan’s Bio:

Chelsea Fagan is a writer and the founder of The Financial Diet. She lives in Manhattan with her husband and dog.

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Scholarships Available!

Yes. We will be offering one full scholarship. If you would like to apply, please send an email to events@thefinancialdiet.com, titled “YouTube Masterclass Scholarship Application,” telling us about why this scholarship is important to you and what you plan to do with the knowledge and practical skills you gain from this course.

The scholarship recipient will be notified the week of January 9th!

Scholarship image

Class Schedule

CLASS 1: Wednesday, January 25, 2023 – 6:30pm – 8:00pm (EST)

CLASS 2: Wednesday, February 1, 2023 – 6:30pm – 8:00pm (EST)

CLASS 3: Wednesday, February 8, 2023 – 6:30pm – 8:00pm (EST)

CLASS 4: Wednesday, February 15, 2023 – 6:30pm – 8:00pm (EST)



  • Thursday, February 2, 2023 – 12pm – 12:45pm (EST)
  • Thursday, February 16, 2023 – 12pm – 12:45pm (EST)

Class 1:

Understanding The Business Behind Your Channel

Students will do a 360 assessment of their current channel(s) to understand what their underlying business, value proposition, and market differentiators are. Using this assessment, they will start to form a plan for the model of revenue that makes the most sense for them, their ideal content production model, as well as the expenses they should likely outsource versus absorb. This class will feature interactive reviews of actual volunteer student channels to use as examples.

Homework: Completing an honest assessment of their channel using our template.

Class 2:

Brand Partnerships: The Good, The Bad, & The Ugly

From navigating (sometimes predatory) agencies and creator reps, to sussing out what is a good versus bad brand deal, to the nitty gritty of what sustainable brand partnerships and sponsored placements look like in practice, this class is a crash course in everything creators need to know about how to leverage brand partnerships to build a solid foundation of their revenue model without compromising their channel’s integrity or creativity.

Homework: Creating a list of potential partners that would work for your channel, as well as a template for brand outreach.

Class 3:

Going Beyond The Algorithm & The Trending Topics

In this class, students will learn about the content models that allow their channel to build sustainability and a loyal audience beyond what the algorithm happens to be favoring, or the trending topics that allow them to be featured more prominently. From understanding audience analytics, to creating a balanced content calendar, to packaging your content optimally, this week will be all about how solid content strategy informs a healthy business on YouTube.

Homework: Creating a well-diversified three-month content calendar.

Class 4:

Building A Holistic Business Model

Maximizing revenue, managing expenses, optimizing workflow and production: all of these must come together harmoniously to create a YouTube channel that can support a real, sustainable business. This class will outline how to diversify your revenue beyond brand partnerships, understand the expenses that should be absorbed versus outsourced, and streamline your production to support a lean, efficient business. In short: this class takes you from having the pieces of a business, to putting the puzzle together.

Homework: Creating a one-year business plan for your channel.

Questions? We have answers!

How much does this course cost?

This course is $199 for the 4-week program and two office hours. You will have unlimited access to the recordings for 12 months starting the last day of class.

If you have any additional questions, please email us at events@thefinancialdiet.com.

Do you accept refunds?

Due to the exclusive nature of this course, all sales are final and non-refundable. If needed, we may be able to accommodate moving you to a different session, pending availability.

If you have any questions on deciding if this course is for you, please email us at events@thefinanicaldiet.com and we would be happy to help.

How long will I have access to this course?

You will have unlimited access to the full course content for a full year starting the last day of class.

What happens after I purchase this course?

After you purchase, you will be sent a confirmation email from Eventbrite. One week before your course begins, you will receive a welcome email with the full syllabus, workbook, and instructions on accessing the course.

The day after the last class, you will receive a wrap-up email with instructions on accessing the course materials.

When will the full course outline be announced?

The full course outline will be announced in January.

Are you offering a scholarship program for this course?

Yes. We will be offering one full scholarship. If you would like to apply, please send an email to events@thefinancialdiet.com, titled “YouTube Masterclass Scholarship Application,” telling us about why this scholarship is important to you and what you plan to do with the knowledge and practical skills you gain from this course.

The scholarship recipient will be notified the week of January 9th!